Your Customers are Irrational
It’s true, your customers are irrational.
And no, it’s not unique to your business (though sometimes, it may seem like it) – it’s true of all businesses, because customers are humans, and humans are… irrational!
We like to think that our decisions and actions are logical, but more often than not, they’re anything but.
Predictably Irrational is a smart, easy-to-read book with loads of insight into the reasons we buy certain products over others. Author Dan Ariely skillfully explains what it is that drives us to make irrational decisions over and over again.
He includes useful examples from major companies, from which you can extract lessons to use right away in your own sales funnels and offers.
This is one of my favorite books! I’ve got it on CD, so I can listen to it in between meetings.
I listen to it to remind me that in order to create irresistible offers, you need to understand why your customers make one decision versus another.
You’re never going to be able to use logic alone to win over your customers. They’ll choose to do business with you for a number of reasons – almost none of them rational.
If you’ve ever wondered “why aren’t they buying?” about your customers, read this book, and start understanding their behavior in a new, more predictable way!