Tell ‘Em What Else Ya Got!
Ever heard of the Keekaroo Peanut Changer?
Unless you have a child under the age of 3, you probably haven’t. The Keekaroo Peanut Changer is an easy to clean, non-toxic, spongy-cushion thingy for changing tables (that’s where you change your little one’s diapers.)
It’s super popular – so popular, in fact, that there’s currently a 4-week waiting period to buy one!
As we anxiously awaited our son’s arrival, I kept myself busy preparing the nursery… and was beyond excited to get the Keekaroo Peanut Changer in the mail, as it was the very last piece needed to complete his room.
It’s bright blue and fits perfectly, and now that we’ve had some – ahem – “explosive” experiences… it really is as amazing as I’d hoped it’d be!
Now, imagine my excitement when I opened the box and found this postcard inside:
Until I saw this card, I was preparing to buy a chair from one of Keekaroo’s competitors.
But this simple postcard informed me of their chair option, which is made with the same comfortable, easy-to-clean cushion material as the Peanut. And the cherry on top was that the Height Right™ High Chair costs LESS than the other high chairs I had found.
Yep, you guessed it! I’m now going to buy the chair from Keekaroo, instead – since I like their other product, had a good experience with their company, and know I’ll be getting a solid piece of furniture for my investment.
Moral of the story: this is a fantastic way to notify your customers about what else ya got – by setting up a regular, systematic marketing campaign (like the Keekaroo flyer, which is called a “bounce-back offer” in direct mail), so you never have to worry (or even think) about reminding your customers to buy from you again!